SMS masking service allows you to create brand recognisability through a customised sender ID. Whether you’re sending transactional messages or promotional bulk SMS-es, you can customise the name that your customer sees while receiving them. For instance, our sender ID could be ‘EXOTEL’.
Customers will immediately know that the SMS is from a brand when it has a unique sender ID.
Customised sender ID will help your customers recognise that the message is coming from you, building credibility.
When the customer sees a known brand name instead of an unknown number, they are more likely to open and read it.
You can prevent customers from responding to your messages or calling the number by masking it with a sender ID.